zpop media blog

So you wanna get a YouTube channel for your business and add some great video content, but not sure where to start? Here are some things to consider:

YouTube videos need not be highly produced, Hollywood style production quality.  Some of the best and most popular videos on YouTube were produced for a few hundred dollars.  With a decent camera and a lot of creativity, you can create winning videos for your business affordably.

What seems to work best with YouTube is a big wow factor.  Consider that thousands of videos are uploaded everyday all over the world, what will make yours stand out?  Is there something unique or compelling about your business that you can take to the extreme on film?

I know an entrepreneur who makes his own bar-b-q sauce.  His idea was to blow up a bar-b-q on camera and turn it into a YouTube video.  You’ve seen the Blendtec videos?  Same idea, affordably produced, big idea videos.

Another important key — volume.  One or two videos isn’t going to cut it.  Take your theme and make 10, 20, 50 videos that dance around the same idea.  Or try a few different themes and see which one audiences respond best to.  Then, recreate that idea over and over again.

Remember, YouTube is a totally free marketing tool, save for the production expenses.  If you can’t do it yourself, there are plenty of great creative marketing firms for small businesses that are willing to help.

Good luck!

Today we are pleased to announce the launch of Zoomblast, our online video ad network for local businesses!

We’ve seen huge demand from local businesses around the country for an affordable, easy to use video advertising solution, one that allows businesses to create and distribute high quality video ads on local, relevant websites in their markets. The majority of the video ad networks we’ve seen, i.e. Brightroll, YuMe, and Videoegg, do a great job serving the larger advertisers and agencies, but don’t offer solutions for the small, local businesses with more modest budgets. We recognized the gap in the market and decide to push forward with Zoomblast.

With Zoomblast, businesses can easily create and manage video ad campaigns through our detailed reporting mechanisms. Video ads are created by Zpop Media, and distributed on our Publisher Network, which has grown significantly since we started building it about 12 months ago.

Publishers looking to leverage video advertising to fill inventory and generate additional revenues, can apply to join the network as a publisher. Publishers must meet minimum criteria to be accepted into the Zpop Media video ad network.

More exciting developments to come, including enhanced dashboards for businesses, and more robust video player options. Stay tuned!